Jennifer Di Francesco


Jennifer regularly hikes tall mountains, including Mt. Whitney, the tallest mountain in the lower 48 states, which she conquered this past year.
“I was based on loving the core of the work and how it affected who I am."

Spa and Fitness Director, Toscana Country Club

Jennifer Di Francesco, Spa and Fitness Director at Toscana Country Club in Indian Wells, California, is the ultimate wellness role model encapsulating all things “mind, body and spirit” through her happy and healthy lifestyle.

Belonging to the spa industry for 30 years now, (starting out when she was 16 years old) holding every title imaginable from locker room attendant to operations manager, Jennifer has spent her career perfecting the art of spa at top resorts in California. As a licensed professional in Massage Therapy and Esthetics as well as certified Pilates and Yoga instructor, Jennifer has made her presence known as a respected leader of spa.

“I was based on loving the core of the work and how it affected who I am,” Jennifer said. “These principles of giving from a place of positive, healing intention have stayed with me and allowed me to see the beauty and breath in living an optimized life.”

Like anyone else, her guilty pleasures include enjoying a glass of good wine and savoring complimentary cheeses. Unlike anyone else, she has another hobby (not so guilty) that further proves her unblemished wellness mindset: Jennifer regularly hikes tall mountains, including Mt. Whitney, the tallest mountain in the lower 48 states, which she conquered this past year.

In 2005, Jennifer became a member of ISPA’s Education Committee and was a speaker on behalf of the organization in 2006, where she created presentations on spa management, resource partner relations and spa retail. Working thereafter as the Director of Spa Operations for The Well at the Miramonte Resort, she played an integral role in aiding the spa winning numerous awards including the “#1 Resort Spa in North America” award by Conde Nast Traveler Magazine.

Jennifer enjoys remaining active in promoting health and wellness in the desert community where she writes a regular health column for Desert Health Newsletter.  

Describing herself as creative and intentional, Jennifer elaborates saying she is not “milk toast,” meaning she likes taking an idea and seeing it come to life. Based on feeling so passionate about helping others reach their goals, she is inspired by seeing people thrive.

“There is one of the hardest hikes in the country in the Coachella Valley called ‘Cactus to Clouds,” Jennifer remarks. “We train our members at Toscana all season to do this, and to see how they deal with adversity after a full day of perseverance and hard work is inspiring.”

She is mom to two teenagers, whom she claims are “still finding their calling,” when asked if they will be following in the wellness guru’s footsteps.

“My daughter Bella goes to yoga with me regularly and is very conscious of eating,” Jennifer states. “Yet I am still waiting to see how this rubs off on my son!”

In addition to continuing to spearhead the wellness movement, Jennifer volunteers at a local nonprofit that is close to her heart.

Best Buddies, an organization that creates opportunities for one-to-one friendships and leadership development for people with IDD, resonates with her personally as one of her members has a child with Down Syndrome.

“Watching the positive spirit of people with developmental disabilities has made me realize I can’t wait to ride my bike 100 miles for them each year and raise money,” Jennifer says. “It is unwavering that it is possible to always be positive.”


Jennifer regularly hikes tall mountains, including Mt. Whitney, the tallest mountain in the lower 48 states, which she conquered this past year.