Frank Pitsikalis


I love this industry and I’m proud of what we have achieved, not just in terms of growing our company but in terms of making an impact on the spa world as a whole. We are seeing a massive change in this industry.
I love this industry and I’m proud of what we have achieved, not just in terms of growing our company but in terms of making an impact on the spa world as a whole.

Founder and Chief Executive, ResortSuite

It takes all sorts to make the spa world go around, and let’s be honest none of us would be reading this if it weren’t for the people in the background: the IT crowd. Just pause for a moment and think about how far technology has advanced in the last 30 years – it truly is mind-boggling to think of the changes we have seen.

We don’t tend to think of technology when we think of the spa world, but it’s there, and has played its own significant role in changing attitudes and driving growth. Few people have done more for spa technology than Frank Pitsikalis, founder and chief executive at ResortSuite.

Frank is the first to admit that 16 years ago he found himself in the right place at the right time. Back then, even though the spa industry was clearly booming, the IT market was lagging behind in delivering systems that could adequately manage spa operations.

As fortune would have it, Frank was ideally placed to change that. “My family owned a resort, which was lucky enough in itself. It was a ski and golf resort just outside Toronto, and we were going to add a spa. I was asked to look into finding a system that would allow them to manage every facet of the resort, including the restaurants, golf, and the new spa. And the harder I looked, the more it became apparent that there was a nothing that could do that. There was a gaping hole in the market. So I set about developing it myself.”

It was a far cry from Frank’s original career plan – which, perhaps not surprisingly, did not include spas. At 18 he was one of 30 Canadians selected to join a government-sponsored flight school, and the only one who joined straight from high school. As it turned out, flying wasn’t for him: “All of the other cadets were so passionate about it, and it was incredibly competitive. It really was just like Top Gun. But I didn’t have that passion for it, so eventually I left and decided to pursue something that I was passionate about. And that was computing.”

Frank’s student life was supported by doing a lot of jobs around the resort, helping out wherever help was needed. Even after he graduated and quickly built a high flying career working for top management consulting and international software companies, much of his spare time was spent in and around the resort. So when the opportunity arose to combine his love of the software business and the resort life, it was too good to resist.

“There were quite few operating systems around that were aimed at hotels, but nothing that integrated an entire resort into one system. Amazingly most of the input and management was still done manually in Excel or on paper. Maybe it was because spa operations are the trickiest of all to get right. When a spa customer makes a booking, you might have to get a private treatment room, a qualified massage therapist or esthetician, even medical equipment. It’s much more complicated than booking a tee time on the golf course.”

ResortSuite’s growth has coincided with that of the spa and wellness industry, and arguably the existence of ResortSuite has made much of that growth possible. A seamless, integrated operating system makes multi-asset management infinitely easier.

“I love this industry and I’m proud of what we have achieved, not just in terms of growing our company but in terms of making an impact on the spa world as a whole. We are seeing a massive change in this industry. Spa went from being an afterthought, an amenity, in the hotel industry, to being its driving force. Now, it’s almost like the bedroom is the amenity and the spa is why the people come. It’s reflected in society’s interest in wellness and preventative medicine. That’s just one of the reasons this is such an inspiring industry.”

Speaking of the people, Frank is also aware that the technology world isn’t necessarily very warm and fuzzy. “But in the spa industry it’s different. Everyone has the same passion and warmth, whether you’re a massage therapist, a nutritionist or in marketing. Whenever we’re at an event, our customers come and hug us. There aren’t many things you can do in technology where you get hugs.”

Hugs, even for IT guys. That’s what we’re all here for, isn’t it?


I love this industry and I’m proud of what we have achieved, not just in terms of growing our company but in terms of making an impact on the spa world as a whole. We are seeing a massive change in this industry.