Lorraine Park


I learned from my staff about spa therapies and I taught them guest service, accountability, staying on task and financial responsibility.
I have found my calling and I'm staying in the spa. 

Vice President of Spa, Retail & Wellness Operations, Crescent Hotels & Resorts

Lorraine Park is the Vice President of Spa, Retail & Wellness Operations for Crescent Hotels & Resorts and currently resides in Phoenix, Arizona. She actively volunteers at her local PBS station, a tradition that began when she would go with her dad as he volunteered for many years. She loves cheering on the University of Arizona Wildcats; her son is #35 on their football team.

“I was serving as Restaurant Manager at the Arizona Biltmore and was working out in the fitness center quite a bit, when I observed the spa had several operational improvements that could be made. The spa director resigned just prior to the very busy Valentine’s Day weekend.  Needless to say that weekend didn’t go well for the spa. 

My Food and Beverage Director and General Manager approached me and asked that since I worked out and was able to turn a failing restaurant around, could I assist in the spa? You can imagine my shock. As a tenacious, go-getter I said I would try it, but if I didn’t like it in 6 weeks I wanted to return to the restaurant. They agreed. 

The rest is history, because through that process a new spa director was born.  I took my F&B acumen, guest service training, side-work mentality and brought it into the spa world. I learned from my staff about spa therapies and I taught them guest service, accountability, staying on task and financial responsibility. Truly it was a perfect marriage. I gave them the tools to do their job and they opened my world up to chakras, auras, healing, image and self-awareness. I immediately became engaged in the massage licensing issue that was going on in Arizona at the time. 

Needless to say the leadership of the hotel came to me and asked what I thought about staying on as spa director.  The answer was easy.  ‘I have found my calling and I’m staying in the spa.’”


I learned from my staff about spa therapies and I taught them guest service, accountability, staying on task and financial responsibility.