Jurlique


“We support our spas with a thoughtful, multi-faceted program that includes retail merchandising, educational programs, digital/social content, and promotional support.”
It embodies our founding vision: to capture the healing power of nature to inspire people to health and wellbeing.

Jurlique, Activating Water Essence

Marshmallow root contains a high percentage of a thick, syrup-like liquid called mucilage, which has intensive hydrating, softening and balancing properties. The founders of Jurlique, Ulrike and Jurgen Klein, made marshmallow one of their founding crops at the Jurlique Farm more than 30 years ago. Today it's utilized in more than 70 Jurlique products, and is the key ingredient in their new Activating Water Essence.

Activating Water Essence, fragranced with a light, herbal botanical scent with notes of lavender, geranium and Australian sandalwood, is the essential step in every skin care ritual, and for every skin type. When paired with Jurlique’s serums and moisturizers, skin is properly hydrated. By activating skin’s hydration it creates the optimum environment for the rest of your skin care ritual, enhancing the performance of your serum and moisturizer. The water like texture of the Activating Water Essence allows it to penetrate through surface layers prepared by the mist to provide continuous hydration.

The product is accurately named through the three words. “Activating” because of the three key benefits are activated: skin hydration levels, skin condition and skin vitality; “Water” through the essential skin health ingredient; and “Essence” as the heart of this product is the “Essence” of Jurlique’s potent plant botanicals.

“Activating Water Essence captures the vital living energy of our organically grown marshmallow root. And by doing so, it embodies our founding vision: to capture the healing power of nature to inspire people to health and wellbeing,” said Marlies Taylor, Jurlique’s Director of Sales.

Interestingly, most people associate marshmallow as the white confectionary or s'mores ingredient. But the use of marshmallow root dates back to ancient times – and our ancestors knew there was much more to this plant than fluffy candy.

Its botanical name, Althaea officinalis, reveals why marshmallow has been so revered throughout history. Althaea means “to heal,” and the ancient Greek physician Hippocrates used marshmallow as a wound treatment. Roman gladiators prepared for battle by applying protective poultices made with marshmallow sap. During the Renaissance, herbalists used marshmallow to treat sore throats, stomach conditions, mouth infections and inflammation. Today, marshmallow continues to be used to soothe and hydrate dry skin.

“We support our spas with a thoughtful, multi-faceted program that includes retail merchandising, educational programs, digital/social content, and promotional support,” said Taylor.

To learn more about Jurlique and for information about how to get their products in your spa, please visit their website, jurlique.com or call their customer care number 1.800.854.1110. 


“We support our spas with a thoughtful, multi-faceted program that includes retail merchandising, educational programs, digital/social content, and promotional support.”